Project Name: Time Is Precious - I-Media Course Promo Streaming Video Website
Skills: XHTML, Photoshop, Photography, Filming, Film Editing, XML, Streaming Media
Background: My brief for this project was simple - ‘create a 30-45 second advert which will document and promote the Digital Media division at the University’, this was to be filmed in anyway that I saw fit, making use of totally unique sound effects and music.
I decided to focus on the theme of ‘time’ and how this relates to a typical day in the life of a student and how your time at University should be well spent. To tie in with my advert’s subject matter I came up with the tag-line ‘Time in life is precious - spend yours wisely’.
The aim of this advert was for it to be streamed live through a web page, which I had to design and build; the most important aspect of this web page was that we were to relate it’s content to what we shot for the video, in my case with time I chose to place my video in a watch on a man’s wrist which when you click on it, it begins playing, I coupled this with a shot of busy Wolverhampton rush-hour traffic in almost a blur in the background, with a bus pulling away from the man, as in my storyboard he misses the bus.
But getting this relationship between the shot for the website and the shot in the video was extremely difficult, despite being a relatively simple task. With a few clicks of Adobe Photoshop I had the basis of my website but to film the shot in which the watch on the wrist was in the same existence as the bus pulling away took a lot more effort.
I had my tripod in the middle of a busy Wolverhampton street near a bus stop, with my Sony DSR-PD170P PAL DVCAM 3CCD Digital Camcorder, borrowed from the University stores, resting on top of the tripod and a huge bunch of dark clouds threatening rain at any second, I knew I had only a few precious minutes for a bus to pull in, start filming the shot, avoiding getting any members on the public in the shot (I would need to ask their permission to appear in the advert) and get my arm, wrist and watch in the correct position to film a shot which would later resemble my website.
In the end I was happy with the outcome which can be viewed by clicking the link below - please note that the streaming version of the video within the web page is disabled, you will watch the fast-start version, this may require a small amount of loading time but please be patient.
